Living definition
What is IAB Tech Lab AAMP (Agentic Advertising Management Protocols)?
AdTech & Marketing Technology Agentic Commerce & Payments
- As of
- 2026-08-20
- Revision
- 2026-08-17.1
- Method
- v1.3.0
Definition
The term, in context
AI-assisted draft · approved dataset
IAB Tech Lab AAMP (Agentic Advertising Management Protocols) is a set of proposed industry protocols from the IAB Tech Lab that define how AI agents should interact with advertising systems, including bidding, targeting, and reporting interfaces.
Live readiness status
Status as of the current dateline
AI-assisted assembly · derived results
As of 2026-08-20, verified readiness is 55 (claimed 58, reported 58, gap 3) — Strong evidence strength; current signals suggest Track; not yet.
The readiness fact belongs to the canonical Readiness Verdict for IAB Tech Lab AAMP (Agentic Advertising Management Protocols).
Dataset approval
Human editorial release
pragma.vision editorial — standing authorization (operator dev@soft.house, 2026-07-17)
- Dataset
- 2026-08-17.1
- Hash
- sha256:0c37108a182f510fc8cf4d1dfc3a30339f2b59e62654201edea2f530a268707e
- Approved
- 2026-08-17