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Verification register Agentic Commerce & Payments

Readiness verdict

IAB Tech Lab AAMP (Agentic Advertising Management Protocols)

A dated reading of what is claimed, reported, and independently verified in the current evidence.

As of
2026-06-28
Revision
1
Method
v1.0.0

Current reading

The readiness gap, in one scan

AI-assisted assembly · derived results

Claimed
58

Public ambition and stated capability

Reported
58

Observed practitioner reporting

Verified
55

Independently supported evidence

Gap
+3

Claimed minus verified

Evidence strength Strong

Decision

What the current evidence supports

Human editorial judgment · 2026-06-28

Track; not yet

Why
AAMP is the most credible standards-body anchor for agentic advertising and reuses standards we may already touch, with real downloadable SDKs and early sandbox adoption, but fragmentation risk and an immature, untested trust layer mean it is not yet a stable production target.
Next
Pull the Buyer/Seller Agent SDKs from the IAB Tech Lab GitHub, map AAMP's AdCOM/OpenDirect 2.1 schemas against our protocol abstraction layer, and exercise a no-real-spend workflow in a sandbox (Kochava StationOne-style) before committing to an implementation; re-evaluate after BidMachine Q3 2026 GA evidence.

Constraints

Blockers

No named blocker is present in the current public projection.

Evidence summary

Derived counts

AI-assisted assembly

Total
9
Tier 1
0
Tier 2
5
Tier 3
4
Supports
5
Contradicts
1
Context
3
Latest observed
2026-06-01

Counts and dates only. Raw signals, private excerpts, trust records, and internal corpus material are not published here.

Publication record

Revisions

Initial public reading

This is the initial public reading. No earlier readiness change is recorded.

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